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She dueled with archrival Charles Revson, who built the Revlon empire In 1998, Lauder was the only woman on Time magazine's list of the 20 most influential business geniuses of the century Why are all brides beautiful? Because on their wedding day they care about how they look Her public life dwindled after she broke her hip in 1994 Years later, she explained why: "I was married very young Ronald Lauder left the business for several years in the '80s, serving in defense and ambassador posts in the Reagan administration and making a failed bid for mayor of New York After being vague about her background for years, Lauder rushed her autobiography, "Estee: A Success Story," into print in 1985 Estee Lauder became a household name in 1953, when the company debuted Youth Dew, a bath oil and perfume There are no ugly women ââ‚¬â€? only women who don't care or who don't believe they're attractive While in her home kitchen, "during every possible spare moment, (I) cooked up little pots of cream for faces Sometimes she stopped women on Fifth Avenue to try her products Lauder understood all women and what their beauty needs were," Ford said This year Forbes magazine estimated the net worth of her sons at $5 " Lauder sold her products primarily through department stores ââ‚¬â€? Saks Fifth Avenue, Bloomingdale's, Marshall Field, Neiman-Marcus, Harrods in London, Galeries Lafayette in Paris ââ‚¬â€? the tonier the better " Lauder and her husband were active in philanthropic work, including contributions to Memorial Sloan-Kettering Hospital in New York and the University of Pennsylvania, the site of the Joseph H Packaging developed by Lauder in a delicate shade of greenish blue ââ‚¬â€? chosen because it complemented virtually any bathroom decor ââ‚¬â€? became a trademark Born Josephine Esther Mentzer in the working-class Corona section of Queens, she was the daughter of Max and Rose Schotz Mentzer " She enjoyed entertaining in the grand manner, in her Upper East Side townhouse, her oceanfront home in Palm Beach, her London flat, her villa in the south of France Leonard Lauder took over as chief executive officer in 1982, the year before Joseph Lauder died, and nearly quadrupled annual sales by 1995 "I don't know her very well, but she keeps sending all these things," said Princess Grace of Monaco, who became a friend During the 1930s, she began selling face creams that her uncle John Schotz, a chemist, mixed up in a makeshift laboratory in a stable behind the family house She also courted the rich and famous I always felt most alive when I was dabbling in the practice cream," she said Typically, she was out to beat the competition: in this case Lee Israel's unauthorized biography, "Estee Lauder: Beyond the Magic Lauder never disclosed her birth date, but a company spokeswoman said she was 97 He then returned to the company 349 in the 2003 ranking in the Fortune 500 list of the nation's largest companies, with revenue at $4 While her husband handled the business at home, she traveled to each new store that took her line and personally selected and trained the new saleswomen In explaining her success, the cosmetics queen once said: "I have never worked a day in my life without selling ââ‚¬â€?ââ‚¬â€?ââ‚¬â€? Associated Press writer Samantha Critchell contributed to this story Lauder died of cardiopulmonary arrest late Saturday at her home in Manhattan, said Sally Susman, a company spokeswoman Cosmetics Queen Estee Lauder Dies at 97 Apr 25, 6:22 PM EST Estee Lauder, who started a kitchen business blending face creams and built it into a multimillion-dollar international cosmetics empire, has died And she began experimenting with mixes herself In two days, Saks sold out and the company was on its way If I believe in something, I sell it, and I sell it hard Her company placed No In 1939 she got a divorce and moved to Florida You think you missed something out of life Her persistence in selling paid off in 1948, when she persuaded a buyer at Saks to place a sizable order 744 billion "If you put the product into the customer's hands, it will speak for itself if it's something of quality," she declared "Beauty is an attitude," she once said Lauder's assets, including her company stock and much of her real estate, had been put in recent years into a trust administered by her two sons and a longtime lawyer Lauder said her family always called her Esty (pronounced ES-tee) Said Lauder, "If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing In 1930 she married a garment center businessman named Joseph Lauter (later changed to Lauder), and they had their first son, Leonard, three years later "There's no secret 1 billion total, ranking them both among the top 300 richest people in the world When a public school official spelled it Estee, it stuck " She and Joseph remarried in 1942, had a second son, Ronald, and went into business together More often than not, they became customers Over the years she added new lines and new products, fragrances such as White Linen and Cinnabar, the Aramis line of men's toiletries and the Clinique line of fragrance-free, allergy-tested products Lauder's success lay in her ability to connect with the average American woman, said Eileen Ford, co-founder of Ford Models But that was not how she grew up She was 97 In 1995, the company, long tightly held by family members, announced plans to raise $335 million in an initial public stock offering Lauder Institute of Management and International Studies "Mrs " The company's product lines have included Estee Lauder, Clinique, Aramis, Prescriptives and Origins She and her husband filled the order themselves, cooking up the creams in their factory, a converted restaurant, and bottling them in attractive jars But I found out that I had the sweetest husband in the world As the privately held company grew, Lauder and her husband involved their sons in the decision making "She was the one competitor he set out to beat but couldn't," wrote Revson biographer Andrew Tobias Lauder went to beauty salons where she gave free demonstrations to women waiting under hair dryers Lauder started off without enough of an advertising budget to attract an agency, so she used the money instead for free samples A favorite selling tool has been offering a gift with a purchase ââ‚¬â€? a giveaway that began out of necessity